be a better belton

In partnership with the Belton Alliance and the City of Belton, the South Carolina National Heritage Corridor completed an overhaul on the city's brand.  The project included a full branding package and destination development recommendations

The new brand focuses on the slogan “A Historic Heart with a New Beat” and includes a heart-shaped B and local imagery of the Standpipe. The Alliance recently announced the brand to the public through a special event on the city square and implemented the strategy via banners, merchandising, marketing initiatives, and community development projects.

The branding strategy also spurred the creation of a Belton Brand Champions Committee, which is dedicated to improving how residents, the business community and visitors view Belton.


“This project gives us an opportunity to change the perception many have about Belton. Not that of a dying town, but a place changing with the times and moving forward to become a vibrant place people will want to live, work and visit.” -Rex Maynard, Belton Brand Champions Committee Co-Chair