be a better belton
In partnership with the Belton Alliance and the City of Belton, the South Carolina National Heritage Corridor completed an overhaul on the city's brand. The project included a full branding package and destination development recommendations
The new brand focuses on the slogan “A Historic Heart with a New Beat” and includes a heart-shaped B and local imagery of the Standpipe. The Alliance recently announced the brand to the public through a special event on the city square and implemented the strategy via banners, merchandising, marketing initiatives, and community development projects.
The branding strategy also spurred the creation of a Belton Brand Champions Committee, which is dedicated to improving how residents, the business community and visitors view Belton.